. >> marcy's husband paul kingman who had a background in finance came on board to help. theish with being a business that earns ought of its revenue in one season is what about the rest of the year? >> being a seasonal business is really rif yk. it's tough to challenge that and not getting too concerned that you're building up this debt because you know the fourth quarter is coming. >> inventory is their biggest challenge and what takes up the majority of their on thes. >> we have 15 sizes within each design from baby, 3 to 6 months all the way up to adult 2-xl. >> they all agree they'd sleep better at night if they didn't have to rely so intensely on one part of the year. they've added another holiday, some successful, others not so much. >> we've tried some st. patrick's day, halloween, we've tried other, thanksgiving or other items that just didn't work as well. >> mother's day is big, mother/daughter items. father's day is hum for us. it's bigger than mother's day. >> but none come close to the profits from the fourth quarter so they're starting to create lines that